I am going to theorize about a technological development, using McLuhan's theory of "Technological Determinism", and its four effects. The technolgy I'm talking about is the famous Apple Ipod.
*The Ipod enhances your ability to listen to thousands of songs that you have downloaded anytime, anywhere. Also, the extra storage space it possesses and video features allow you to download TV shows, movies, and audio books.
*It reverses simple conversation with strangers, because with an Ipod playing in your ears you are in your own world. In a sense, out of touch with reality.
*It retrieves old music. Most people usually tried to keep up with purchasing the newest CDs. Now that have an Ipod, you can have your favorite "oldies but goodies" again.
*The Ipod makes CDs obsolete. You now have the ability to only listen to the songs that interest you. Why spend money on a CD to find you only like three tracks out of the eighteen on it. No more wasting money!
"We shape our tools and thereafter our tools shape us." -Marshall McLuhan
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