The two techniques that stood out to me were "Beautiful People" and "Appeal to Fear". This ad clearly installs fear and anxiety about sleeping with a beautiful stranger. As long as you "Evolve and use a condom everytime" you'll have nothing to worry about. (According to Trojan)
Sunday, March 7, 2010
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Thanks for the laugh.
ReplyDeleteGross and funny, but how come this ad was form the viewpoint of a man. I did not like how it didn't show any men with an STD after all now a days women buy and carry condoms as well.
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